New fundraising initiative for affiliated clubs

9th April, 2021

Support with fundraising initiatives was identified within our 2020 Club Survey as the number one benefit that we could provide to support clubs and their members.

We are therefore delighted to announce our new partnership with fundraising website easyfundraising which can help your club generate additional income.

It’s completely free and is already being used by lots of bowls clubs up and down the country.

What is easyfundraising and how does it work?
It’s a very simple idea – when anyone connected to your club uses the easyfundraising website or app to shop online, the retailer they shop with sends your club a free donation at no extra cost to the shopper.

Your members won’t need to change where they shop as all their favourite retailers are involved, including Amazon, M&S, Sainsbury’s, eBay, Argos, John Lewis, Boots, Screwfix, Waitrose, Holland & Barratt and 4,300 other retailers.

It’s completely free for both your club and your members to use, and it won’t cost your members anything extra to shop this way as the retailers pay the donations, not the shoppers.

Here’s an example
Ann is a member of her local bowls club. She wants to buy a new kettle from John Lewis. Instead of visiting the John Lewis website, she firstly goes to the easyfundraising website and clicks on the ‘John Lewis’ link.

The easyfundraising website directs her to the John Lewis website where she shops as normal and buys her kettle. But because she started at easyfundraising John Lewis will send her club a free donation at no extra cost to Ann.

The benefits:

  • Free to register and use
  • Easy to set up and requires minimal management
  • Rated 4.6 stars on Trustpilot

Getting started
To get started, you simply need to register your club with easyfundraising and create your club’s fundraising page. It’s very quick to set up and also free.

Once registered, you’ll be assigned a fundraising coach, to support you in spreading the word to your club network and help you raise as much as possible.

Take part in our free informal webinar
On 4th May at 7:30pm, we will be running a webinar with easyfundraising to help you make the most it. To take part, please register your club with easyfundraising first then click here to book a place on the webinar. We look forward to seeing you there!


My club isn’t a charity – can we still use easyfundraising?
Yes – you don’t need to be a charity to use easyfundraising

Will it cost us anything?
No – easyfundraising is completely free to register and use for both you and your supporters. And your supporters will not be charged anything extra on their shopping either.

How do we get our donations?
Providing you have raised over £15, easyfundraising total up all the donations raised by everyone supporting your club every three months and send them to you by bank transfer or cheque. There is no charge for this. If your club hasn’t raised over £15 in the previous three months, the amount simply rolls into the next payment instead.

How does easyfundraising make money?
Like price comparison websites, easyfundraising makes money through affiliate marketing. This means that retailers pay them commission each time a sale is made through their site and they pass at least 50% of this on to your club. The donation rate shown on the website is what’s paid to your club when one of your members buys something from a retailer.

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