Put your brand at the heart of a growing sport
Bowls England’s mission is to promote and develop the sport of lawn bowls so it enriches the lives of its participants, connects communities and is in good health for future generations. We are looking to work alongside strategic partners who believe bowls is a force for good in society, who recognise the opportunity we have to get more people active and who are excited by our ambition to advance our sport.
With a compelling ‘Fit for the Future’ strategy to take bowls forward, a successful 2026 Commonwealth Games and a home World Championships in 2027, it’s never been a more exciting time to be part of the sport!
Bowls England provides partners with a unique platform to tell their story. A partner will benefit from –
- Access to an audience where 85% are aged 45+, providing brands with an opportunity to connect with an established and commercially valuable customer base.
- The reflective brand value of aligning with England’s International squad of able-bodied and para bowlers who combine extraordinary talent with being relatable role models.
- The emotional capital of making a difference to local communities, bringing people together, keeping older generations active and reducing social isolation.
- Opportunities to bring stakeholders together and boost their wellbeing. Bowls can be played by anybody so provides a vitalizing platform for colleagues and customers.
2027 promises to be an exciting year for lawn bowls on the back of a very successful 2026. In 2027 we will be looking forward to using our 2026 Commonwealth Games success in Glasgow as a springboard to continue growing the sport of bowls, hosting the once-in-a-generation event the 2027 World Bowls Championship and telling the stories of our sport through the national team and local heroes.
Take a look at our Partnership Opportunities below and feel free to get in touch.
Sponsorship Opportunities 2027 World Championship Partnership Get in touch