Jon Cockcroft

Chief Executive



Jon has been with the organisation since June 2020. Managing the Leadership Team, Jon is responsible for the delivery of the organisation strategy, overseeing all aspects of the operational plan and budget. Formerly Commercial Director at England Hockey, a key facet of Jon’s role is to drive more revenue into the sport. He also represents Bowls England internationally and acts as a spokesperson for our sport, as well as being the Bowls England representative with the BDA, Coach Bowls and EBACT as a board member.

Meet the Sport Development Team

Alistair Hollis

Head of Sport Development


✉️ | 📞 01929 500965

Alistair is a key member of the Leadership Team. As Head of Sport Development, he is responsible for overseeing the relationship with Counties & Clubs to ensure the delivery of a high quality experience. Alistair is tasked with driving participation programmes which increase the numbers of people playing the sport.  He manages the competition and bowls event programme, acts as the tournament director for the National Finals, whilst also working with the Performance Director and National Managers to deliver a professional, positive performance environment which maximizes the talents of our players.

Laura Blatherwick

Events Officer


✉️ | 📞 01929 500967

Laura joined Bowls England in May 2021, and is tasked with planning & delivering all bowls events. Specifically, she ensures the delivery of an exceptional event experience for spectators, players and staff. Having previously worked for British Swimming, Laura is also building an event workforce of ‘Bowls Makers’ to support the staff team deliver bowls events. She will also look to evolve the Celebration Match programme.

Lee Rowland

Sports Operations Officer


✉️ | 📞 01929 500966

Lee is the lead on our annual competition programme, acting as the first point of contact on day to day operations, and has been with the team for three years. This includes ensuring all elements of the competitor experience are delivered. He also is responsible for the competition element of the National Finals and other domestic events. He also manages all travel, accommodation & logistics for all performance teams.

Jasbir Batt

Clubs and Participation Officer


✉️ | 📞 01929 500969

Jasbir joined the team in January 2023 with the main aim of supporting our affiliated clubs and maximising participation throughout the sport. He helps to build and manage relationships which can help drive participation. He works with affiliated clubs on membership services to break down the barriers to participations and evolve their business models. Jasbir manages the Bowls Big Weekend, PlayBowls portal, Bowls Bash and similar participation campaigns. In addition, he manages the club loans, bursaries, facility and greens enquiries.

Meet the Business Operations and Finance teams

Helen Slimm

Head of Business Operations


✉️ | 📞 01929 500960

Helen has been with Bowls England for a number of years, and is an integral part of the leadership team. As Head of Business Operations, she is responsible for all of the operational business processes including the HR strategy whilst providing effective support for the team.  Helen is the Lead Safeguarding Officer for Bowls England.  She champions our commitment to safeguarding, diversity & inclusion and good governance.  Helen oversees all the official regulations governing all aspects of the organisation, ensuring that our financial policies are implemented, managing our disciplinary work and is tasked with fostering a values-driven, success orientated culture that cascades throughout the sport.

Varsha Ragoobarsing

People & Governance Officer


✉️ | 📞 01929 500968

Varsha joined the team in July 2021, and manages the day-to-day HR requirements of the team. She is tasked with building and developing a work experience and intern plan, whilst developing and delivering a volunteer strategy for the sport. She plays a key part in bringing the Bowls England culture to life. Varsha supports with the delivery of our safeguarding & governance work, diversity & inclusion strategy and our corporate functions and events. She works across all bowls codes to develop best practice and provide our affiliated clubs and volunteers with education and training in important areas. Varsha is the first point of contact for customer enquiries and will support the Presidential Team and manage the international athletes’ ambassadorial appearances.

Moira Drost

Finance And Administration Officer


✉️ | 📞 01929 500961

Moira is a key member of the Bowls England Finance team. She deals with all aspects of this function, in particularly processing income from things such as competitions. Alongside her finance responsibilities, Moira manages the affiliation process, including Associate Memberships, tournament licenses and supports with club insurance.

Emma Hall

Finance Manager


✉️ | 📞 01929 500962

Emma joined the team in June 2021 on a part time basis as the Financial Manager.  She provides management oversight of the company ensuring the financial processes are robust, supports the annual external audit and guarantees the statutory accounts are prepared and subsequently approved by the Board and Members. She works across the company supporting the development of the annual budget and prepare any funding submissions.  Emma works to support our affiliated clubs on any complex financial queries and supports with the management of development and club loans.

Meet the Communications Team

Nicole Dyer

Head of Marketing and Communications


✉️ | 📞 01929 500970

Nicole joined the team in April 2023. She manages the marketing, brand and communication strategies, in order to position the organisation and the sport in a powerful and consistent manner. She oversees all marketing and communications functions in the business; ticketing campaigns, website, social media, advertising and media enquiries. Nicole is also tasked with developing media relationships and exploiting opportunities to raise bowls’ profile.

Daniel Ellicott

Media and Content Officer


✉️ | 📞 01929 500964

Joining the team in April 2022, Daniel is tasked with keeping our social media channels and website active. His digital skills showcase our sport through inspiring stories, imagery and videos. Daniel also covers international events from the European Championships to Birmingham 2022. He is responsible for collating content which is sent via newsletters, news articles and social media to our bowls community.

Tom Green

Marketing and Partnerships Officer


✉️ | 📞 01929 500971

Tom joined the team in May 2023. He is tasked with developing and executing integrated marketing campaigns to deliver target sales, participation numbers and other outcomes. Tom also plays a key part in owning and policing our brand guidelines and values ensuring consistent presentation and brand-led decision-making and activity. He works with our commercial partners to deliver their annual marketing rights.

Forgot your password?