The quick & simple new pay and play platform for bowls. Transform your empty rinks into revenue for your club, welcoming a brand new audience. Gain new members to our sociable and inclusive sport, but tailoring sessions to suit your club’s needs.

The site will go live to all audiences w/c 18th July to maximise the impact of our National Marketing Campaign, so get ahead of the rush and register your club today!!

Register today at: https://play-bowls.com/club

Find out more below:

What this is?
• A mobile-friendly website enabling people to book and pay for rink time.

Why this is important?
• To help our sport become much more accessible to a potentially large and growing audience of people who want to play bowls casually and will be searching for online recreational activity. The platform would make it easy for clubs to evolve and manage the demand from this casual audience.

What this will do?
• Provide the sport with a destination to signpost new participants.
• Give clubs a valuable new service and open up a new revenue stream for them, in the same way golf clubs generate membership fees and green fees. Clubs would benefit from secondary spend on equipment hire or refreshments and have a market of potential future members.
• Start evolving the membership model of clubs and the business model of our sport, which is currently unsustainable.
• Provide data of this new audience, which can help us promote new opportunities to people who try the game.

Who is this for?
• Clubs that want to expand their recruitment pipeline
• Clubs that want to increase their revenue
• Clubs that want to engage more with their local community
• Clubs that want to offer more attractive propoisitions to potential sponsors

When will the site go live nationally?
• New participants will be able to find your club from w/c 18th July

If you want more information or have any questions about the platform and how it will benefit your club, please contact alan.lane@bowlsengland.com.